Instantly Blog • 23rd December 2025

How Email Marketing Works and Where Cold Outreach Fits In

If you're trying to understand email marketing, here's some good news: it's not nearly as complicated as industry jargon makes it sound. You'll hear of ESPs, deliverability, automation workflows, and more.

But fundamentally, every successful email marketing campaign sits on a foundation of three moving parts: an audience you can reliably reach, the tech that delivers messages, and a strategy guiding what to send and when.

In this article, you’ll learn how those pieces fit together, what types...

Instantly Blog • 22nd December 2025

Cold Email Deliverability: Essential Checks Before Sending

Cold email deliverability determines whether your outreach actually reaches prospects or disappears into spam folders before anyone reads it.

All email providers process roughly 376 billion emails daily, and spam filters have gotten ruthless. Gmail alone blocks approximately 100 million spam emails every day, and legitimate cold outreach often gets caught in the crossfire.

At Instantly, we’ve audited thousands of campaigns across Gmail, Outlook, and other providers. What we’ve learned is simpl...

Instantly Blog • 5th December 2025

Ecommerce Email Marketing Strategy That Works in 2025

Platforms shift and trends burn out fast in ecommerce, but email still beats every other channel for revenue. Even with social commerce and influencer marketing booming, email remains the highest-ROI engine in your stack.

Email gives you a level of control few channels can match. No pay-to-reach model. No algorithm throttling your visibility. Once you get execution right, email drives sales, deepens loyalty, and grows your store without inflating your spend.

But the playbook never remains stat...

Instantly Blog • 1st December 2025

Best AI Sales Prospecting Tools for SDRs in 2025

Remember when prospecting meant dialing through phone directories and hoping someone would pick up? Sales teams spent hours cold calling, attending networking events, and manually combing through databases to find leads.

Yes, it worked fine. But it was slow, inconsistent, and exhausting. Fast forward a bit. CRMs, email campaigns, and LinkedIn made things easier, but the core work still fell on human shoulders. And then, artificial intelligence entered the picture.

Modern SDRs have access to to...

Remotewize • 28th November 2025

monday.com Pricing Explained in 2026: Free Plan, Paid Plans, and Add-ons

If you’re exploring project management tools, monday.com probably ranks high on your list, and with good reason. The platform has built a strong reputation for its visual workflows, flexibility, and ability to adapt to different team sizes and industries. But when it comes to monday.com pricing, understanding what you’ll actually pay requires you to take a closer look.


The platform offers multiple tiers and pricing scales based on team size and the features you need. While that means you can...

Instantly Blog • 4th June 2025

B2B Cold Emailing Tips, Best Practices & Templates

By the end of 2025, an estimated 376 billion emails will be sent and received daily across the globe. It’s no wonder inboxes today feel like a sales pitch parade.

But despite this wearisome state of affairs, B2B cold emailing remains surprisingly effective. Why? Because it combines the personal touch of a phone call with the speed of social media while staying professional and non-intrusive. That said, getting it right is no cakewalk.

While most cold emails today prioritize catchy subject line...

Instantly Blog • 9th May 2025

Cold Email Conversion Rate: Stats and Tips for Success

If you’ve avoided cold email marketing because you think it doesn’t work, you’re missing out on real opportunities to convert leads into customers.

Sure, cold emails have a bad reputation—it’s understandable. But it’s usually because most senders’ campaigns are poor in quality or lack a clear strategy.

When done right, cold emails are still the powerful client acquisition tool they’ve always been. And while there’s no magic fix for getting higher cold email conversion rates, there are plenty o...

Instantly Blog • 8th April 2025

Video Email Marketing: A Complete Guide for 2025

Email marketing is well-established as one of the most effective channels to connect with audiences. But to stand out in today’s crowded inbox, you need to be creative and do something different from the norm. And that’s where video email marketing comes in.

Using video in emails is proven to increase open rates by 19% and click-throughs by 65%. How come? Videos offer a simple way to explain complex ideas, share your brand story, promote products, and build a deeper connection with your audienc...

Instantly Blog • 4th April 2025

Business Development vs. Sales: Key Differences Explained

Business development and sales development might seem similar, but they’re not the same. Smaller companies and startups might combine these roles, but more established businesses usually hire separate reps for each.

Both aim to deliver your solution to customers, but they work as separate, complementary parts rather than a single entity. Not having both roles clearly defined in your operations could dampen the full potential of your sales efforts in the long run.

This article breaks down the d...

Instantly Blog • 3rd April 2025

Sales Prospecting Tips to Help You Overcome Common Issues

Prospecting doesn’t always go as planned. In fact, 42% of salespeople say it’s the hardest part of their job, harder than qualifying leads or closing deals. Yet, prospecting is an essential part of any sales strategy because it moves you closer to closing deals.

Strong sales prospecting can boost conversion rates by up to 40%. Even better, companies with solid prospecting strategies are twice as likely to hit their revenue targets.

Recognizing and addressing common roadblocks makes it easier t...

Instantly Blog • 31st March 2025

Gmail IMAP Settings: Why They Matter for Cold Emails

The success of your cold outreach campaigns often comes down to the email protocols you use. That’s where IMAP comes in. It keeps your email management simple and flexible. Setting up Gmail IMAP correctly is a must for seamless email communication.

This article breaks down everything you need to know about Gmail IMAP, including its role in cold email and how to enable Gmail IMAP settings.

IMAP, or Internet Message Access Protocol, helps you download emails from a server to your device. For ins...

5th March 2025

How to Use LinkedIn Sales Navigator for Lead Generation | Botdog blog

With over one billion users, LinkedIn is the #1 place for professionals to connect and grow. But with limitless potential leads, where do you even start? LinkedIn Sales Navigator finds, targets, and contacts people that meet your criteria, making lead generation on LinkedIn a surefire solution when you’re looking to scale. Sales Navigator is a LinkedIn premium tool designed to help sales professionals find and connect with leads. It has 30 advanced search filters, making it easy to target founde...

5th March 2025

HVAC Industry Trends for 2025: Key Insights for Marketing - Chekkit Blog

The HVAC market shows no signs of slowing in 2025. Quite the opposite, more and more businesses and homeowners rely on HVAC companies to install and maintain their cooling and heating systems.New energy efficiency standards and smart technology are pushing the industry forward. Phasing down of refrigerants, SEER regulations, smart AI systems, renewable energy… it’s not easy to keep up. To stay competitive, HVAC companies need to adapt their marketing strategies quickly.We’re here to help!This ar...

4th March 2025

Contractor Digital Marketing: 7 Easy Ways to Get Clients - Chekkit Blog

Want to close more deals in 2025? It all begins online. Nowadays, clients judge your reputation through your online presence before trusting you with their homes or commercial spaces. So, if you’re not actively marketing your business, you’re losing potential customers to companies that are. With over 900,000 construction companies in North America, competition is tough. That’s why you need a digital marketing strategy that shows off your expertise, generates leads, and helps you secure more pro...

5th February 2025

Here's How to Start a Painting Business in 2025 - Chekkit Blog

Starting a painting business can be lucrative, but success requires more than just mastering the art of the brush.Skilled painters are always in high demand, but it’s important to understand the costs involved. From equipment to growth marketing and operational overhead, it’s a lot to handle.Great news—getting started is the hardest part. That’s why we’ve created this guide to help you turn your painting experience into a booming business. A business plan is your roadmap. It keeps you focused, h...

3rd February 2025

7 Plumbing Marketing Ideas to Grow Your Business - Chekkit Blog

Plumbers are master multitaskers in the installation and maintenance of water, gas, and other fluid systems in homes and businesses. However, developing an effective marketing strategy requires a completely different skill set. So, where do you begin?We’ve compiled a list of effective plumbing marketing ideas to help you reach more leads. From social media to customer reviews, these strategies are designed to drive results. Keep reading to see how they can work for you.Even with plenty of referr...

1st February 2025

Benefits of SMS Marketing: Why It Works for Every Company - Chekkit Blog

Building relationships with customers takes effort. You can’t wait for them to find you—you need to meet them where they are. Most of the time, that’s on the go, with their mobile devices in hand.With mobile usage skyrocketing—5.78 billion people now use mobile phones—text messages are quickly becoming a go-to method of communication for businesses.SMS marketing differs from other marketing strategies because it gives you a direct way to reach your customers. It lets businesses share updates, la...

Drip Hydration - IV Therapy & Medical Wellness • 31st October 2024

Peptides vs. Traditional Hair Loss Treatments: Weighing the Options

When you think of hair loss treatments, the first names that come to mind are probably minoxidil and finasteride. These have been the go-to solutions for years, trusted by millions to slow down or even reverse hair thinning.
Minoxidil, also called Rogaine, is a liquid applied directly to the scalp, usually twice a day. It works by widening blood vessels in the scalp, improving blood flow to the hair follicles, and stimulating hair growth. Over time, many users notice their hair becoming thicker...

Drip Hydration - IV Therapy & Medical Wellness • 17th October 2024

How To Calculate Your BMI Before Starting Medical Weight Loss

Before beginning a weight loss journey, taking the time to understand your body and its various needs is important in order to establish realistic goals and create a plan suited to your lifestyle. A helpful tool for assessing weight is the Body Mass Index (BMI), which indicates if you are currently underweight, at a healthy weight, overweight, or obese.
Metrics – BMI = weight in kilograms / (height in meters)²
Imperial – BMI = (weight in pounds / (height in inches)²) * 703
These formulas are un...

Drip Hydration - IV Therapy & Medical Wellness • 18th September 2024

Preventive Screenings for a Longer, Healthier Life After 40

Reproductive health screenings for women include cervical cancer screenings, which should start in your 30s. This includes screening every three years for cervical cytology and every five years for human papillomavirus (hrHPV).
It’s also advised to visit an OB-GYN annually for a well-woman check-up and to discuss with your doctor how often pelvic exams should be done. If you’re in your 40s and postmenopausal, ask your doctor about additional tests you should consider.
As for health screenings fo...

Drip Hydration - IV Therapy & Medical Wellness • 16th August 2024

Navigating Insurance and Costs for Medical Weight Loss Injections

When it comes to insurance, not all plans are created equal, especially concerning coverage for weight loss medications. Major insurance providers like Blue Cross Blue Shield, Aetna, Cigna, and United HealthCare offer varying levels of coverage. Some plans may cover specific medications like Wegovy and Ozempic, while others might not. This often depends on the details of your employer’s plan and whether the treatment is deemed “medically necessary.”
For instance, Blue Cross Blue Shield might cov...

Drip Hydration - IV Therapy & Medical Wellness • 14th August 2024

FDA Approval and Updates: What You Need to Know About Weight Loss Shots

The Wegovy injection is FDA-approved for chronic weight management in eligible individuals 12 years and older. It can be prescribed for adults with obesity (BMI of 30 kg/m² or higher) or overweight (BMI of 27 kg/m² or higher) with weight-related health issues like high blood pressure, type 2 diabetes, or high cholesterol. For pediatric patients (12 years and older), Wegovy is approved for those who classify as obese (BMI 95th percentile or higher for age and sex).
BMI Calculator
Wegovy is also F...

Matt\'s Flights • 11th June 2024

Best Places to Visit in August: Discovering Hotspots for Your Late Summer Escapades

Long, sunny days, warm nights, and the carefree spirit of summer’s final hurrah – August beckons with the promise of epic adventures! If you’re booking your next trip in August and not quite sure where to go, you’re in luck. This month is one of the best times to travel in the Northern Hemisphere, offering fantastic weather and endless opportunities for fun. 
In this article, we’ll guide you to the best places to visit in August, from relaxing on pristine beaches to exploring historic cities and...

Matt\'s Flights • 11th June 2024

Best Places to Visit in Japan: Ultimate Guide for 2024

Imagine stepping into a land where ancient traditions blend seamlessly with cutting-edge innovation. With its stunning landscapes and vibrant culture, Japan offers something for everyone. You can wander through contemporary museums, explore mountainside temples, and enjoy the breathtaking cherry blossoms in spring. 
In this ultimate guide, we’ll take you through the best places in Japan to visit in 2024 and show you why this amazing country deserves to be on your bucket list.
From bustling citie...